The City of Warsaw and JLL will implement a pilot program aimed at increasing the attractiveness of the Warsaw City Centre in the eyes of potential tenants and customers. The changes will be introduced starting with Marszałkowska and Aleje Jerozolimskie Streets.
Thanks to the research carried out by JLL we were able to identify two areas suitable for implementing the pilot program - the middle stretch of Marszałkowska Street - from Plac Zbawiciela to Rondo Dmowskiego - and the eastern section of Aleje Jerozolimskie - from Rondo Dmowskiego to Rondo de Gaulle'a. The selected areas comprise sections of two of Warsaw city centre's major arterial routes for both private and public transport. The considerable number of premises in these areas is an important factor for the efficiency of the pilot program.
Michał Olszewski, The Deputy Mayor of Warsaw
When it comes to increasing the commercial potential of both locations, the matter of aesthetics is of crucial importance. In order to entice attractive tenants who can address the needs of the residents of Warsaw, the city should focus on repairing its run-down buildings. Moreover, it would certainly need to co-operate with the owners of private premises which should lead to reaching a compromise on the desired type of tenants, and eventually to an extension of opening hours. Of course, it is important to remember that the streets ought to be customer-friendly. This points to the need to look into the possibility of building additional crosswalks which would positively influence customer circulation. The launch of these actions is an opportunity for both locations to become a city landmark, as is the case in the capitals of Western Europe.
Jan Jakub Zombirt, Associate Director, Strategic Consulting, JLL
