The hotel investment market in Poland is still relatively immature. In an average year, the city of Berlin alone receives twice the number of hotel transactions than Poland as a whole. However, Poland has developed a strong track record in other commercial real estate sectors and, as a result, has an even stronger brand for investing. This has laid down the foundations for global capital to enter the hotel sector, and, indeed, there has been an uptick in the number of international hotel investors actively pursuing opportunities in Poland.
What the pandemic has changed, however, is the way many investors perceive leisure destinations. Across the globe, traveling is slowly coming back to life, reinvented. Staying for weeks in lockdown was a platform for many people to rethink their lifestyles. It is well-being and being close to nature that have emerged as a panacea to the crisis. The words ‘local’ and ‘slow’ are back in fashion. Whilst many choose to camp in the middle of the forest, hotels in top tourist destinations have not shied away. For as long as there is nature to look at, there is demand. How long will this last? Well many investors believe it will last long enough for them to enter the game.
comments Agata Janda, Head of Hotel Advisory, JLL
There is also a growing supply of institutional product that is being developed across major tourist destinations in Poland. Top class hotel brands housed in impressive architectural projects are slowly reshaping the holiday spots that we know.
adds Agata Janda
There is a flood of capital ready to invest in hotels. In the current market, it is mainly opportunistic investors, but institutional money will be ready to enter when the right opportunity comes along. The strongly growing tourist landscape in Poland may just do the trick.
summarise Agata Janda
